Taking a different marketing approach in a time of crisis
A pandemic is no time to sell. It’s time to help. That’s exactly what we did with Philips, shifting from traditional marketing to helpful resources.
CASE STUDY
DEMAND GENERATION | HEALTH SYSTEMS | INTEGRATED CAMPAIGN | DIGITAL | SOCIAL | THOUGHT LEADERSHIP | SALES ENABLEMENT
The challenge
Adopting new ways of working and new virtual care technologies while facing one of the toughest health challenges in human history required extraordinary efforts. How could hospital administrators and frontline workers be expected to radically transform at the very same time as clinical burnout, hospitalizations, and fatalities were soaring?
The solution
Philips recognized that their customers needed not just equipment and tools but also help seeing the path forward. We developed educational resources and practical strategies for them to provide as they guide health systems through the pandemic. This took the form of the “Stronger Care” campaign, which included a series of white papers, a resource content hub, and sales enablement assets that showcased timely insights, clear how-to advice, and proven solutions for innovative workflows, virtual care, and transformative business models. The resulting campaign deepened existing partnerships and forged new ones because Philips proved their deep commitment to improving lives, particularly when the stakes are high.
The results
The campaign paid for itself many times over with an increase in new accounts, high-quality leads, and subscribers while it paved the way for a more solutions-oriented and integrated approach for our client.
13x increase in new accounts
21% increase in brand favorability scores
“Love the very specific tailoring and personalizing”
— Philips client
“This was one of the most proof-driven assets we have ever created!””
— Philips client
Our work in action
BRAND LAUNCH
Shifting mindsets about sleep to build a brand
BRAND REFRESH
Helping Kaleido and Planned Parenthood reach more patients, more easily
SALES TRAINING
Moving from “training by slides” to “training by doing”