Moving from “training by slides” to “training by doing”
Sales teams can be marketing’s most powerful channel. We helped our client unleash their team’s full potential.
CASE STUDY
SALES TRAINING | HEALTH SYSTEMS | VALUE PROPOSITIONS | STRATEGIC MESSAGING | EXPERIENCE DESIGN | WORKSHOPS | POSITIONING STRATEGY
The challenge
As health systems face fluctuating needs and stretched budgets, innovative business models can cure at least some of what ails them. But the value propositions for these new models, such as managed services and shared accountability, are not always easy for sales teams to articulate, especially when they’re used to selling products.
The solution
We partnered closely with Philips to create an interactive and engaging sales training experience that deepens understanding about the business models. Sales managers rolled up their sleeves, worked together, and used hands-on activities to learn, practice, and even have fun, too. After going through the dynamic games, memorable learning frameworks, quantifiable intake tools, and more, sales teams were much more confident in their ability to sell the value of these models to their customers.
The results
This training was so successful that it won awards and became the enduring training framework for multiple business units worldwide.
>90% of surveyed attendees felt the training was worth time out of their territory and increased confidence and competence to sell the managed service
Award-winning national recognition as “Innovative Training”
“Holy smokes, this is amazing! The team is going to feel like they’re getting the VIP treatment. We’re giving them all they need to be successful.”
— Philips client
“The result was more collaboration, more engagement, higher energy, and better learning.”
— Philips client
Our work in action
DEMAND GENERATION
Taking a different marketing approach in a time of crisis
BRAND REFRESH
Helping Kaleido and Planned Parenthood reach more patients, more easily
BRAND LAUNCH
Shifting mindsets about sleep to build a brand