Transcending today’s limits
in ultrasound
A bold campaign ushers in the next dimension for cardiovascular ultrasound.
BRAND LAUNCH | POSITIONING STRATEGY | CREATIVE CONCEPTS | INTEGRATED CAMPAIGN | DIGITAL | SOCIAL | PHOTOGRAPHY
CASE STUDY
The challenge
Hearts are complex. They’re moving, multi-dimensional vital organs and they change over time. As such, capturing ultrasound images of the heart is complex for clinicians. Their workflow is burdened by tedious tasks, manual calculations, physical strain, and unnecessary rework, all compounded by growing caseloads and increasingly complex cases.
To address these challenges, Philips invested significant resources to innovate and launch a major new release of its CV Ultrasound platform. While the competition nipped at their heels, the Philips team remained focused on a game-changing leap forward. Their new release was one deserving of a bold campaign. A campaign that clearly shows how Philips leads the way and redefines how clinicians manage the complexity of CV Ultrasound.
The solution
We created the Transcend Campaign to usher in a new era of CV Ultrasound. Bold and uniquely ownable language combined with stunning custom 3D visuals brought Philips groundbreaking cardiovascular ultrasound portfolio to life.
By showcasing advanced AI-driven innovations, we demonstrated how these capabilities transcend today’s limitations, redefine possibilities, and usher in the next dimension. We deliberately chose "next dimension" to break away from the overused phrases like "next generation" or "new era," while also reinforcing a core element of echocardiography—where measuring dimensions is fundamental. With AI tools accelerating and simplifying these crucial measurements, this theme resonated deeply. The eye-catching campaign extended cohesively across multiple channels that included email, landing pages, videos, social media, digital ads, sales materials, convention materials, and even made its way onto cupcakes.
The results
This successful campaign significantly exceeded industry benchmarks for similar initiatives. The key messaging and striking visuals captured attention at conferences, online, and internally at Philips in the U.S. and globally. The client team praised the work for its creativity, precision, and ability to convey the transformative nature of their innovations. This campaign amplified brand visibility and exceeded key metric goals with:
9.4% CTR on paid ads, greatly exceeding benchmarks
18M impressions during active period
Opportunity Value increased by 64%
Leads to Opportunity Conversion Rate at 62.7%
And our favorite success metric: happy clients with a campaign delivered in record time.
“Thank you so much, all. We’ve been screaming Nimble Works’ praises across the Philips org!”
— Philips client
Our work in action
DEMAND GENERATION
Taking a different marketing approach in a time of crisis
BRAND REFRESH
Helping Kaleido and Planned Parenthood reach more patients, more easily
SALES TRAINING
Moving from “training by slides” to “training by doing”