Moving past “we’ve always done it this way” to access deeper clinical knowledge
A novel digital cognitive assessment tool faces tough competition: pencil and paper.
CASE STUDY
BUILDING BRAND AWARENESS | COGNITIVE FUNCTION | NEUROLOGY | NEUROPSYCHOLOGY | CNS | INTELLISPACE COGNITION | CLINICAL CONFIDENCE
The challenge
Early screening makes a big difference for neurological conditions such as movement disorders, Alzheimer’s disease, and more. Yet the process often starts with seemingly simple paper-based screeners which, in the long run, require time-consuming manual scoring and assessment, lack important trends, and delay much-needed answers and treatment plans. Digital screening tools like Philips IntelliSpace Cognition can significantly reduce time and go deeper clinically.
But paper-based assessments have been around for years, and behavior change is hard. Promoting Philips IntelliSpace Cognition required taking on tradition and inertia, too.
The solution
Through a phased product release, clear messaging, and a smart mix of promotional assets, we leaned into the familiarity of paper-based cognitive screeners and eased the way to build confidence in our client’s rapid, reliable, easy-to-administer digital cognitive assessment. The robust campaign helped neurology teams move past the limitations of paper-based screeners and embrace this unique digital solution that works with them to provide the clear, actionable results they need.
The results
Our campaign piqued interest and motivated action, building awareness for this innovative digital cognitive assessment.
“It has been a joy working with all of you! Thanks for being so proactive and easy to work with”
— Philips client
Our work in action
DEMAND GENERATION
Taking a different marketing approach in a time of crisis
BRAND REFRESH
Helping Kaleido and Planned Parenthood reach more patients, more easily
SALES TRAINING
Moving from “training by slides” to “training by doing”