Making clarity count for all audiences on the frontier of gut health

Gut health is trending for good reason

CASE STUDY

The challenge

The next frontier in health is here, and it’s the microbiome and gut health. Leading the charge is DayTwo, the startup company that first cracked the microbiome code. The potential of their microbiome science is so revolutionary and far reaching that it’s hard to articulate succinctly. There is a strong urge to say it ALL, all at once. And it’s all too easy to get bogged down by the complexity (cell metabolism, postprandial glycemic response, and predictive modeling) and lose sight of the real impact this science can make.

The solution

Our DayTwo clients needed strategy, messaging, and materials that made a compelling case for the power of the microbiome and motivated a range of customers (investors, employers, payers, and consumers). So what do these customers have in common? A desire and need for a clear understanding of the benefits.

And so we did exactly that. From facilitating a leadership workshop to forging the company’s vision. From shaping an investor presentation that helped to attract next-round funding to ensuring that every touchpoint––presentations, animations, brochures, social media, and more––shares the same simple story: that people with chronic conditions like diabetes have the power of the microbiome on their side. And what a difference it can make.

The results

In just a couple of months, we built a strong strategic foundation for the leadership team to rally around and core assets to rely on, and we actualized those assets. This animation about twins Lia and Sophia met our client's need with a simple, engaging story.